If you're thinking about public relations strategy for your business, you'll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It's typically tied to a business or organization and provided to media through a variety of means.
Issuing a press release doesn't mean the media will automatically run with it. Media outlets will ask the same questions they always do: Does it interest their readers? Does it benefit the community in some way? You should also consider other outlets that might pick up your press release. If you're lucky, bloggers, tweeters, and others on social media may find it worthy of promoting within their social networks.