Product Branding

Product branding is a strategy that defines a unique set of marketing elements to differentiate a given product. It is an activity that defines the way the product’s image is communicated to its customers.

Branding policies are established to promote the idea behind the product through logos, images, designs, colors and many other marketing resources to place the product in the customer’s mind. Brands transcend company’s environments and the concept can also be applied to non-profit or government-related institutions where the brand is associated with a service provided.